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Behind-the-Scenes Formulation & Product Strategy Consulting

For early-stage clean beauty and haircare founders who want scientific clarity before they invest in manufacturing.

My name is Ashley Thompson

I’m a cosmetic chemist and science-based beauty educator working with founders behind the scenes. I support founders in developing clean, effective products with clarity, integrity, and long-term performance in mind.

With experience in product development and a background in cosmetic chemistry and biology, I help brands make informed decisions before investing in manufacturing.My work focuses on early formulation strategy, ingredient direction, and scientific clarity for haircare and skincare brands.

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I work privately with

  • Early-stage skincare & haircare brands (pre-launch or reformulating)

  • Founders serving textured hair or melanin-rich skin

  • Brands prioritizing clean, ethical, and performance-driven formulation

  • Founders who need a scientific sounding board

This is not hands-on formulation or manufacturing.
This is

Strategic formulation guidance

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Ingredient and active selection support

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Claim and positioning alignment

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Risk reduction before working with a lab or contract manufacturer

 

I support brands by

Reviewing product concepts and ingredient strategies for efficacy, safety, and audience fit

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Identifying formulation risks, redundancies, or misaligned actives early

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Helping founders communicate clearly with manufacturers and labs

 

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Did You 
Know?

I've even taught young students how to create their own lip balms — because clean beauty education should start early!

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Start Here
Strategic Formulation Review

Image by Tanya Yarosh

Strategic Formulation Review

Private, one-on-one guidance to evaluate:

  • Product concept and ingredient direction

  • Intended claims and performance expectations

  • Potential formulation or positioning risks

 

Best suited for founders seeking scientific clarity before working with a lab or manufacturer.

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FAQs

Do you create or ship finished products or samples?No. I provide strategic formulation guidance and documentation. Testing and manufacturing are completed by you or your chosen lab.

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What product categories do you support?

I specialize in clean haircare and skincare, including oils, serums, mists, gentle cleansers, and barrier-support products.

Do I need an established brand to work with you?
No problem. Some clients are refining an early concept; others are preparing to reformulate or scale.

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I also provide professional product photography to showcase your clean beauty and wellness products with clarity and style!

Faith-Driven Philosophy

I believe creating beauty products is a form of stewardship. My work is guided by integrity, excellence, and respect for both people and the body.

I often work with faith-led founders, though I welcome all brands aligned with ethical, intentional product development.

Let's Connect

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Disclaimer: At Cultivating Inner Beauty our treatments are built to simply provide deep relaxation and a safe space for self-care. We do not claim to diagnose, treat, or cure any scalp or skin disorders.

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© 2023 by Ashley Thompson. 

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