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Behind-the-Scenes Formulation & Product Strategy Consulting

For early-stage clean beauty and haircare founders who want scientific clarity before they invest in manufacturing.

My name is Ashley Thompson

I’m a cosmetic chemist and science-based beauty educator working with founders behind the scenes. I support founders in developing clean, effective products with clarity, integrity, and long-term performance in mind.

With experience in product development and a background in cosmetic chemistry and biology, I help brands make informed decisions before investing in manufacturing.My work focuses on early formulation strategy, ingredient direction, and scientific clarity for haircare and skincare brands.

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I work privately with

  • Early-stage skincare & haircare brands (pre-launch or reformulating)

  • Founders serving textured hair or melanin-rich skin

  • Brands prioritizing clean, ethical, and performance-driven formulation

  • Founders who need a scientific sounding board

This is not hands-on formulation or manufacturing.
This is

Strategic formulation guidance

Ingredient and active selection support

Claim and positioning alignment

Risk reduction before working with a lab or contract manufacturer

 

I support brands by

Reviewing product concepts and ingredient strategies for efficacy, safety, and audience fit

Identifying formulation risks, redundancies, or misaligned actives early

Helping founders communicate clearly with manufacturers and labs

 

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Did You 
Know?

I've even taught young students how to create their own lip balms — because clean beauty education should start early!

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Start Here
Strategic Formulation Review

Image by Tanya Yarosh

Strategic Formulation Review

Private, one-on-one guidance to evaluate:

  • Product concept and ingredient direction

  • Intended claims and performance expectations

  • Potential formulation or positioning risks

 

Best suited for founders seeking scientific clarity before working with a lab or manufacturer.

FAQs

Do you create or ship finished products or samples?No. I provide strategic formulation guidance and documentation. Testing and manufacturing are completed by you or your chosen lab.

What product categories do you support?

I specialize in clean haircare and skincare, including oils, serums, mists, gentle cleansers, and barrier-support products.

Do I need an established brand to work with you?
No problem. Some clients are refining an early concept; others are preparing to reformulate or scale.

Faith-Driven Philosophy

I believe creating beauty products is a form of stewardship. My work is guided by integrity, excellence, and respect for both people and the body.

I often work with faith-led founders, though I welcome all brands aligned with ethical, intentional product development.

Let's Connect

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Disclaimer: At Cultivating Inner Beauty our treatments are built to simply provide deep relaxation and a safe space for self-care. We do not claim to diagnose, treat, or cure any scalp or skin disorders.

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© 2023 by Ashley Thompson. 

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